EVENTS

Join us in 2024 for Brilliant Sound Sessions. These five, monthly casually facilitated discussions focus on successful tactics to support your marketing strategy. Attendees will leave each session with key takeaways, proven tactics and new ideas they can implement right away.

2024 SCHEDULE

Brilliant Sound Sessions  2024

5 Sessions
Dates: 2nd Thursday of each month. January - May, 2024
Time: 8:30 a.m. to 10:30 a.m.
Place: Brilliant Marketing Communication, 611D Jefferson Street in Sturgeon Bay, WI
Cost: $25/session

The mission of Brilliant Marketing Communication is to help our community thrive. That's why we started Brilliant Sound Sessions: We want to put our marketing expertise to use in THIS community.

 

We want to help small businesses, nonprofits and start-ups that can’t always afford robust marketing support. Brilliant Sound Sessions are a great way to get sound marketing advice without the high price tag. 

 

These sessions will set you up for a successful season or year and learn a LOT in the process. Plus free coffee and pastries. 

 

We have room for up to 10 people per session and advanced registration is required.

January 11th: Defining a Target Audience
    • What’s the value in defining a target audience? 
    • How do you narrow your target? 
    • What do you need to find out about your target audience? 
    • How do you learn about them? 
    • How do you use the information about your target audience to move the needle?
April 11th : Planning a successful campaign
    • Types of campaigns - brand, product, fundraising, event, etc. 
    • Timing
    • Media decisions
    • Creative development and requirements
    • Execution
    • Measurement
February 8th: Defining Your “Value Proposition”
    • How can a value proposition set you apart from your competitors, define your brand and motivate your target audience? 
    • Value proposition exercise and discussion. 
    • Once you have a value proposition, what do you do with it?
May 9th: Never go dark - consistent marketing presence
    • Websites, social media, paid search, oh my! 
    • Traditional vs. online media
    • Physical presence (signage, buildings and events)
    • PR
March 14th: Branding - logos, wordmarks, slogans, taglines and graphics
    • What makes a strong logo?
    • What’s a wordmark vs a logo? 
    • Slogans vs. taglines
    • How are graphics part of your brand?
    • Sub-brands and branding structures

Ready to sign up? Email Brooke to register.

Please note: If there aren’t at least 4 people registered 24 hours before the event, the session will be canceled and a refund will be provided.

Your
EVENTS

Let’s put the spotlight on your events. Brilliant has the experience to strategically market and promote your events to the right audience.

Rave
REVIEWS

We know it’s not polite to brag, so we will let our fans say it for us

5 Star

"Trust is an understatement when I think about my working relationship with Brooke and her Brilliant Marketing team.  She treats our organization as if it were her own.  She is always looking for the best options; both strategic as well as cost-minded.  The success we’ve enjoyed in our marketing/awareness efforts over the last 5+ years are a direct result of Brooke’s hard work and careful insight.  She and her team accomplish what big-city marketing agencies do - only she does it in a more personal, loyal and community-centric manner."

 

- Erin Shortall, Door County Medical Center

5 Star

"We've worked with Brilliant Marketing since 2017 and are so impressed with their creativity and thoroughness. We work so well together they are an extension of our team."

 

- Kevin Grohskopf, Door County Medical Center

5 Star

"Working with Brilliant Marketing has brought our brand to the next level... Their professionalism and eye for strategy and detail have elevated our marketing materials to reflect our mission and promote our organization consistently."

 

- Jeremy Paszczak, Sunshine Resources

5 Star

“We loved working with Brooke and the Brilliant Marketing team. Their patience and guidance were vital in getting us the results we wanted!"

 

- Karen Peterson, Women’s Fund of Door County

5 Star

"Working with Brilliant Marketing has helped elevate our brand and given our marketing efforts strategic focus. Creating alignment between 11 different businesses while maintaining their own unique identities is no small task, but the Brilliant Marketing team has done just that. Their professionalism, strategic mindset and attention to detail has been vital for an organization like ours. Brooke is always honest and straightforward with me, even if she has news I don't want to hear - I know she always has the best interest of our organization in mind."

 

- Brian Duquaine, Door County Cooperative