WHAT WE DO

We use strategic thinking and creativity to help clients define a strategy and communicate their intentions in a way that drives action from their target audience. No matter how complex the problem is, we find a way to make it an idea that can move masses.

We are
really good at

STRATEGIC
PLANNING

We help clients by analyzing the market and developing a strategic plan of action that uses marketing strategies to amplify your PURPOSE and GROW your business.

CREATIVE
DEVELOPMENT

Using strategic market insights, we develop effective copy and creative design that represents what you stand for, makes your message attractive and communicates clearly.

We offer straight-forward, flat rate packages for immersive marketing solutions. That means no budget overages, no never-ending projects, no countless e-mails and reviews. This allows us to give you our very best work and as much of it as possible in the time given.

It also speeds things up - you want your logo next week? Let’s book it. Just set up a consultation with Brooke here.

Maximum efficiency,
maximum impact.

STRATEGY PACKAGES

Marketing a business without a marketing strategy is like going into the forest with a blindfold and no map. Feels daunting? We're here to help.

Brilliant MoonWalk - Marketing Strategy

The earth is so small from way up here. A Brilliant MoonWalk is an immersive long-term marketing strategy planning session that gives you the BIG picture.

One small step for (wo)man, one giant leap for your business. Over the course of one full day with Brooke Ulrich, marketing strategist and president at Brilliant Marketing, you and yours will walk away with a full branding and marketing communication strategy to carry your business or organization well into the future.

A solid branding structure will provide you with the creative direction for your brand based on important strategic insights. This will include key messaging, colors, photography styles and brand “flavor” that any designer or developer can use to develop creative that is on brand every time ensuring the equity of your brand remains strong and continues to get stronger.

The marketing communication strategy will give you a roadmap using specific insights to get your messaging in front of your target and effectively move the needle.

Brooke will take care of all the pre-work and guidance before the big day where we will collectively hone in on the framework of a marketing communication strategy powerful enough to launch you into the next 5 to 10 years. You walk away THAT DAY with your strategy in hand. No more guessing.

Included:

Research
Writing
Strategy Consultation
1 Full-Day Immersion
FULL Long-term Marketing Strategy with:
- Research Highlights
- Target Audience Insights
- Brand Identity
- Messaging Strategy
- Media Strategy

Fill out the MoonWalk questionnaire.

Let’s get on a call and talk about it.

Optional Add Ons: Protostar branding package, Supernova campaign package, Rocketfuel social media package, Launchpad website package

Brilliant G-Force - Consultation

A Brilliant G-Force is a quick, but powerful burst of strategic direction for lift-off. It’s the Moonwalk’s little cousin.

Got a new brand or need a campaign? G-Force is the gas that will get you going in the right direction. Quick and dirty inspiration, bright ideas and strategic insights to get your marketing and branding ready to launch in the right direction.

You fill out a brief questionnaire. After conducting research Brooke will sit down with you for two hours to provide insights and recommendations on how to get your initiative off the ground and where to focus your efforts.

Included:

Pre-research
Key messages
Headlines/taglines
Media recommendations
2-hour immersion

Optional Add Ons: Protostar branding package, Supernova campaign package, Rocketfuel social media package, Launchpad website package.

Fill out the questionnaire.

Let’s get on a call and talk about it.

CREATIVE PACKAGES

You need creative that represents and elevates your brand. Here's what we can do:

Brilliant ProtoStar - Branding Package

A star is born. Let’s create what you need to shine.

Ready to launch your brand? We’ve got the recipe to make it stand out. Work collaboratively with Brooke Ulrich, marketing strategist and president of Brilliant Marketing, and a designer LIVE over the course of one full day to establish your logo, tag line, business cards and facebook header. Additional time will be used to develop any additional creative assets you might need.

You walk away THAT DAY with your packaged creative files.

Included:

Logo
Tagline
Business cards
Facebook Header
If time, additional assets.

Ready? Let’s talk.

Prerequisite: Brilliant Moonwalk, G-force or your own strategy

Optional Add Ons: Supernova campaign package, Rocketfuel social media package, Launchpad website package

Brilliant SuperNova - Campaign Package

You have a strategy, your brand is locked, your media plan is set and you are ready to explode onto the scene with a full campaign, you just need the most perfect creative concept.

We will conceptualize the creative for your campaign, finalize the look/feel and strategic messaging. We will provide as many assets as possible over the course of one full day with you where we can make revisions in real time. Your creative files will be packaged and delivered the next day so that you can work through versions and resizes in house saving time, money and frustration.

Included:

Campaign Concept
Design Concept
Headline/Tagline
Key Messages
3-5 Creative assets to get you started

Book a call.

Optional Add Ons: Protostar branding package, Rocketfuel social media package, Launchpad website package, Photography package, Video package

Prerequisites: Brilliant Moonwalk, G-Force, or your own strategy

Brilliant Rocketfuel - Social Media Package

One day, 3 months worth of fuel for your social media rocket. 27 written posts with graphics.

We'll present in person and make tweaks in real time over the course of one half day. You'll have your files within 24 hours of the immersion.

This will make your social media SO much easier. Let’s talk.

Optional Add Ons: Protostar branding package, Supernova campaign package, Launchpad website package, Photography package, Video package.

Prerequisites: Brilliant Moonwalk, G-Force or your own strategy. Brilliant Protostar, or your own branding assets.

Brilliant Launchpad - Website Package

Let’s get you online.

Need a website? Don’t want to pour over content and designs for months? Spend one day with us. We start the day with two designs for you to review and by the end of the day we have 3-5 pages of your website designed and the copy and organization all done and everything approved. Your website will launch within two weeks.

Includes:

3-5 Page Website
Contact Form
E-newsletter Registration
Photo Gallery OR Event Calendar
Social Integration
Hosting through Quantum PC ($200 annual hosting fee waived for first year)

Ready to get online? Schedule a quick call.

Optional Add Ons: Protostar branding package, Supernova campaign package, Rocketfuel social media package, Launchpad website package, Photography package, Video package

Prerequisites: Brilliant Moonwalk, G-Force or your own strategy. Brilliant Protostar, or your own branding assets.

Brilliant Inertia - Web Maintenance Package

Brilliant Big Bang - The Ultimate Package

You don’t just want to be a star, you want to change the course of the universe. You want to make a BIG BANG. Strategy, Branding AND Website.

The Big Bang is a 3-day intensive. The first day is spent on your strategy. This will include key messaging, colors, photography styles and brand “flavor” that our designer and developer can use to develop creative that is on brand every time ensuring the equity of your brand remains strong and continues to get stronger. The marketing communication portion of the strategy will be spent deciding exactly what we need to get your messaging in front of your target and effectively move the needle.

One week later, one day is spent on your branded materials. This includes your logo, business cards, facebook header, and an e-mail template.

Then, one more week later, we will take this a step further by actually designing your website.

Additional time (if any) will be used to develop any additional assets you might need to execute the strategy.

Walk away at the end with your strategy and your packaged creative files. Get ready for take-off - your website will launch within a week!

Included:

Everything from Moonwalk
- Research
- Writing
- Strategy Consultation
- 1 Full-Day Immersion
- FULL Long-term Marketing Strategy with:
  - Research Highlights
  - Target Audience Insights
  - Messaging Strategy
  - Brand Identity
  - Media Strategy
Everything from ProtoStar
- Logo
- Tagline
- Business cards
- Facebook Header
- If time, additional assets.
Everything from Launchpad
- 3-5 Page Website
- Contact Form
- E-newsletter Registration
- Photo Gallery OR Event Calendar
- Social Integration
- Hosting through Quantum PC ($200 annual hosting fee waived for first year)

Fill out the Moonwalk Questionnaire to get it going.

This is a biggy with the biggest results. Let’s talk about it.

Prerequisites: None

Optional Add-ons: Supernoval campaign package, Rocketfuel social media package, Inertia web maintenance package, Photography package, Video package.

Photography Package

Videography Package

>>> Are you a non-profit organization? Talk to us about special pricing.

Rave
REVIEWS

We know it’s not polite to brag, so we will let our fans say it for us

"Trust is an understatement when I think about my working relationship with Brooke and her Brilliant Marketing team. She treats our organization as if it were her own. She is always looking for the best options; both strategic as well as cost-minded. The success we’ve enjoyed in our marketing/awareness efforts over the last 5+ years are a direct result of Brooke’s hard work and careful insight. She and her team accomplish what big-city marketing agencies do - only she does it in a more personal, loyal and community-centric manner."

- Erin Shortall, Door County Medical Center

"We've worked with Brilliant Marketing since 2017 and are so impressed with their creativity and thoroughness. We work so well together they are an extension of our team."

- Kevin Grohskopf, Door County Medical Center

"Working with Brilliant Marketing has brought our brand to the next level... Their professionalism and eye for strategy and detail have elevated our marketing materials to reflect our mission and promote our organization consistently."

- Jeremy Paszczak, Sunshine Resources

“We loved working with Brooke and the Brilliant Marketing team. Their patience and guidance were vital in getting us the results we wanted!"

- Karen Peterson, Women’s Fund of Door County

"Working with Brilliant Marketing has helped elevate our brand and given our marketing efforts strategic focus. Creating alignment between 11 different businesses while maintaining their own unique identities is no small task, but the Brilliant Marketing team has done just that. Their professionalism, strategic mindset and attention to detail has been vital for an organization like ours. Brooke is always honest and straightforward with me, even if she has news I don't want to hear - I know she always has the best interest of our organization in mind."

- Brian Duquaine, Door County Cooperative

WHAT WE DO

We arereally good at

STRATEGICPLANNING

CREATIVEDEVELOPMENT

Maximum efficiency, maximum impact.

STRATEGY PACKAGES

CREATIVE PACKAGES

RaveREVIEWS

We know it’s not polite to brag, so we will let our fans say it for us

stay in touch

We are
really good at

STRATEGIC
PLANNING

CREATIVE
DEVELOPMENT

Maximum efficiency,
maximum impact.

Rave
REVIEWS